Category: Go-To-Market and Positioning

🧭 Dojo Compass Module: Strategy, Markets and Competitive Advantage Focus Area: Go-To-Market and Positioning Key Article Point Many businesses still compete as though customers make slow, carefully considered purchasing decisions. Marketing plans are built around long-term brand loyalty, predictable buying patterns, and stable market share. Increasingly, however, this is no longer the reality. Consumers today…

🧭 Dojo Compass Module: Strategy, Markets and Competitive Advantage Focus Area: Go-To-Market and Positioning Key Article Point Artificial intelligence is dramatically reducing the cost and time required to create new products, enter new markets and launch entirely new businesses. Organizations that once operated within well-defined industries can now expand across multiple sectors with unprecedented speed.…

🧭 Dojo Compass Module: Strategy, Markets and Competitive Advantage Focus Area: Go-To-Market and Positioning Key Article Point Pricing has traditionally been one of the most important strategic decisions a business makes. Companies carefully balance costs, competition, customer demand, and profitability to determine what a product or service should cost. Artificial intelligence is beginning to transform…

🧭 Dojo Compass Module: Strategy, Markets and Competitive Advantage Focus Area: Go-To-Market and Positioning Key Article Point: Many businesses believe that digital marketing is primarily a question of spending more on advertising or improving search rankings. Increasingly, however, the real challenge is far deeper. Customer attention is now filtered by algorithms that determine what people…