The Business Warriors Dojo

Category: Go-To-Market and Positioning

  • Building Customer Attention in the Era of Algorithms

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    by

    Darin Bifani
    in

    🧭 Dojo Compass Module: Strategy, Markets and Competitive Advantage Focus Area: Go-To-Market and Positioning Key Article Point: Many businesses believe that digital marketing is primarily a question of spending more on advertising or improving search rankings. Increasingly, however, the real challenge is far deeper. Customer attention is now filtered by algorithms that determine what people…