Category: Products and Services Design
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Find the Right Customer Pain Point: A Practical Framework for Turning Demand into Opportunity
🧭 Dojo Compass Module: Strategy, Markets and Competitive Advantage Focus Area: Product and Services Design Key Article Point “Find a customer pain point and solve it.” This is among the most common pieces of entrepreneurial advice. It is also incomplete. The difficult part is rarely identifying something that annoys a customer. Customers have thousands of…
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Turn Onboarding into a Competitive Advantage: Design the First Moments of Customer Adoption
🧭 Dojo Compass Strategy, Markets and Competitive Advantage; Entrepreneurship, Market Execution and Scaling Focus Area: Product and Services Design; Customer Value and Loyalty Key Article Point Every customer journey has an onboarding phase. Sometimes it lasts days, weeks or months. A new software platform may require training, configuration and implementation. A consulting engagement may involve…
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Engineer Exceptional Service: Find the Blue Ocean Your Competitors Ignore
🧭 Dojo Compass Module: Strategy, Markets and Competitive Advantage Focus Area: Product and Services Design Key Article Point At first glance, it may seem strange to describe service as a blue ocean. After all, almost every business provides some form of service. Restaurants serve customers. Hotels serve guests. Banks serve account holders. Professional firms serve…
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Using a Product Triangle to Build Stronger Competitive Advantage
🧭 Dojo Compass Module: Strategy, Markets and Competitive Advantage Focus Area: Product and Services Design Key Article Point Most businesses think of their products in simple terms. A restaurant sells pizza. A law firm provides legal advice. A software company develops project management software. A consulting firm delivers strategy services. While these descriptions are accurate,…
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AI-Assisted Design Thinking: Helping SMEs to Find Product-Market Fit
🧭 Dojo Compass Module: Strategy, Markets and Competitive Advantage Focus Area: Product and Services Design; Technology, AI and Future Readiness Key Article Point Launching a successful product or service is one of the most difficult challenges facing any business. A brilliant idea is not enough. The product must solve a genuine customer problem, create sufficient…